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About 2017-03-29T10:54:03+00:00

Who are we?

Founded in 2015, we are a joint-venture by Consumer Healthcare specialist Nicholas Hall Group of Companies and training experts XPotential.

Nicholas Hall Group of Companies has over 35 years’ experience specialising in Consumer Healthcare, working with both local players and multinationals through its consultancy, sales data, publishing, events and executive recruitment divisions.

XPotential has worked with more than 100,000 individuals in over 70 of the world’s leading brands. With offices in the UK, Brazil, Australia and Thailand, it knows what it takes to build a powerful brand that truly speaks to consumers across the globe. Bringing together a unique combination of OTC EXPERTISE, DATA, and INSIGHTS with practical and flexible TRAINING.

OUR MISSION

With ever-changing consumer needs, and a technological and regulatory environment that is evolving at a fast pace, it is easy to lose track of what is needed in order to win in the consumer health industry. At The OTC Training Academy, we believe in building on the skills and knowledge of the industry’s people, enabling them to create powerful brands and healthy, dynamic companies, through which the future of self-medication can flourish.

OUR BELIEF

We believe in the potential of the OTC industry – its people, brands and organisation. We believe that by unleashing the potential in people to grow and add value, we will grow our brands and so grow our industry.

THE OTC TRAINING ACADEMY PILLARS

We typically offer training based around our six core pillars. With Open Training providing a valuable insight into these, and the foundation from which your teams can build their strategy, you can also opt for a fully customised programme focusing on your specific OTC training needs.

Pharmacy POS Management

Creating Winning Opportunities in the Pharmacy Environment

People

Competency Development in OTC

Product

OTC Product Acquisition and Development

Brands

Building Brands in OTC

Customers

Building sustainable relationship with OTC customers

Market Intelligence & Insights

Creating insights for market winning OTC strategies